QUT School of Communication

For Real was approached by the School of Communication at the Queensland University of Technology to create a social media presence meant to reach out to current and emerging communications students and create a sense of community within the cohort.

For Real received a brief and thirteen weeks to launch a social media presence for the School of Communications. In that time For Real developed a logo, launched social media accounts on Instagram, TikTok, and Facebook, and collaborated with first year coordinators to run the Procrastination event to reach out to students directly.

The QUT School of Communication asked the For Real Communications team to build a social media presence that fosters belonging and community amongst the cohort of School of Communication students. Within one semester, the team designed a logo and branding guidelines dedicated to connect with School of Communication students. Through creating engaging social media content and leveraging student wants to be entertained, educated and connected, the School of Communication instagram has built an engaged following of over 250 students. Through the hosting of a Procrastination Event for Communication students and the giving back of free coffee, the For Real Communications team fostered a sense of community online and in person!